HORROR GENRE IN NATIONAL CINEMAS OF EAST SLAVIC COUNTRIES
The article looks at the past and the present of horror film in post-Soviet countries: Belarus, Russia and Ukraine. It focuses on the recent (2000–onwards) development of horror as a genre of mainstream cinema and what cultural, social and political forces shape its development. The article adapts two venues of exploration: the global or transnational tendencies in horror cinema, namely its reliance on Hollywood genre formulae; and the local perspective, or how the East Slavic horror films position themselves as the site of difference, reflecting their own cultural condition. The article analyzes the post-Soviet horror as a part of newly emerged popular culture, shaped by the globalized cinema market, Hollywood hegemony and local sensibilities of distinct cinematic and pop-culture traditions.